Posts Tagged ‘marketing plan’

Understanding Your Target Market

One of the first steps in your “market strategy” is to define the group of people who will most likely purchase the products or services your business offers. Market Demographics: Who wants or needs your company’s product or service? Other businesses? Individuals? Groups? Families? And of those,

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Forecasting Sales and Wishful Thinking

Have you ever noticed that in a business plan, especially one written by an optimistic newly self-proclaimed entrepreneur, that sales increase annually? And not in small, realistic increments, but with impressive, exponential growth?

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