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Social Media is perfect for B2C marketing. What about B2B?

Social Media: online platforms for easy communication and sharing. Popular social media include Twitter, YouTube, Facebook, Instagram, Pinterest, Snapchat and LinkedIn.

B2B: One business “does business” with another business. For example, a coffee house may buy their to-go cups from a paper supply company.

B2C: A business “does business” with a customer. For example, that coffee house would sell a cup of coffee to a customer.

Social media is no longer something new and fresh. It is old hat. It has been tried and tested and is no longer a big risk to use to promote yourself or your business.

Social media is great for B2C marketing, because the majority of social media users are individual people, on the platforms for personal reasons and sharing their personal stories. Therefore, social media is NOT great for B2B, right?  Ummm, businesses ARE people!

  • Businesses are made of several, even many, people!
  • Business owners, executives, directors (business decision makers) use social media.
  • Business decision makers trust their friends and associates more than a complete stranger.
  • Social media platforms are free!
  • Hundreds of millions of business people use social media everyday.
  • If you have good content, people will share it with others. This is free advertising for your business.
  • Many people find a business more credible if they have a presence on social media.
  • Many people think businesses are no longer in business if they are not on social media.
  • For online businesses, many customers make first contact via social media.

Do not underestimate the power of social media, even if you are a B2B company!

 

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